It is very bad when we need to redesign a well-known logo, such as Facebook, Google or Coca-Cola, and we don’t know which font is used in the design. So in order to do our job, we are obliged to vectorize the original text – a damn job in the case of more elaborate logos – or to appeal to fonts that have a similarity, modifying the rasterized text. That is: gambiarra that does not always work.
To our relief, part of these famous logos use fonts that are available on the internet, in some cases even for free download, while others were created especially to meet this need. I gathered here a collection with more than 100 fonts used in well-known logos, including technology, industry and commerce brands, newspapers, magazines, music, TV and cinema.